More than just roadside.

DELIVERING SERVICES & SAVINGS TO OVER 6 MILLION MEMBERS.

The Canadian Automobile Association (CAA) is one of the largest, most trusted consumer-based organizations in Canada. Excentric has been providing creative services to CAA since 2010. We have been involved with a number of print & web initiatives including: creating corporate branding & visual standards, conferences & annual general meetings, large format outdoor ads, display & presentation materials, as well as a series of bilingual CAA websites & Microsites.

Most recently, Excentric created a new brand look to represent the CAA Rewards program including on-line and print advertisements for partners such as: Banana Republic, Gap, Cirque du Soleil, National Bank, Via Rail, New York Fries, Disney, Universal Studios… just to name a few.

Our CAA brand was getting a little bit tired, a little bit old, and we had to find new ways of representing the oval that everybody knows. Excentric has been instrumental in helping us get to where we want to go.

JEFF WALKER

CHIEF STRATEGY OFFICER
CAA NATIONAL