The Company We Keep
Says Everything
From health and nuclear to aerospace, defence, and tech, our clients are doing some pretty incredible things. We’re lucky to partner with teams across Canada, the US, and the UK who trust us to help bring their ideas to life and their brands to market.
Your Marketing Partner
for the Next Big Leap
Excentric* brings the energy and excitement it takes to make your brand unforgettable. Award-winning, senior-level expertise. Guaranteed.
Whether you have a specific goal or need a little help with everything, we are here to support you and get the work done.
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2005 – 2026 AND GROWING
We modernize brands and move them forward –
winning over 60 international awards for design,
branding and website excellence.
60 xAWARD WINNERS
Where Creative Brilliance Meets
Technical Genius
Excentric brings together a rare combination of senior-level branding and creative expertise with deep technical capabilities across web, SEO, and digital marketing. It is this balance of strategy, creativity, and execution that allows us to create work that not only looks exceptional, but performs in the real world.
Partners Victoria Adams and Kristy Smith lead a seasoned team of strategists, designers, developers, and communications specialists who move at the speed of your business. From brand development to digital execution, we help organizations communicate clearly, elevate their presence, and build lasting impact.
Victoria Adams
Victoria Adams
Victoria is an award-winning creative director with more than 20 years of experience shaping distinctive brand identities for national associations, professional organizations, and complex regulated sectors. She is known for creating thoughtful, beautifully crafted design systems that feel both authoritative and unmistakably modern.
Her strength lies in transforming intricate mandates and layered stakeholder environments into cohesive visual narratives. The brands she builds do not simply communicate clearly. They resonate. From typography and colour architecture to digital experience frameworks, Victoria develops refined brand ecosystems that elevate perception, reinforce trust, and stand the test of time.
She approaches every engagement with creative intuition and strategic discipline, balancing governance requirements and neutrality without compromising originality. Accessibility is embedded from the first concept, ensuring every visual system is inclusive, compliant, and impeccably executed.
Victoria believes that great design is not just aesthetic. It is structure, clarity, and confidence made visible.
Kristy Smith
Kristy Smith
Kristy brings more than fifteen years of experience in digital strategy, platform architecture, and organizational communications. She leads Excentric’s strategic and technical direction, guiding complex initiatives from discovery through execution.
Her strength lies in connecting brand strategy to real-world implementation. With a background in development and digital performance, Kristy understands how identity systems translate across platforms and stakeholders. She ensures that brand foundations are not only conceptually strong, but structurally sound, scalable, and aligned with governance requirements.
Kristy has extensive experience working with regulated and membership-based organizations, where clarity, accessibility, and stakeholder alignment are essential. She works closely with leadership teams to distill institutional mandates into clear strategic frameworks that inform visual identity, messaging architecture, and long-term digital expression.
Her approach is methodical, collaborative, and grounded in accessibility and sustainability. Clients value her ability to bridge strategy and execution, ensuring that brand systems are cohesive, resilient, and built to evolve.
We Help Businesses and Brands Grow
At the heart of our services lies a trusted partnership between teams. We uphold our promise to bring senior-level strategy to every project and deep expertise from every graphic designer, web developer, copywriter, ads expert, and social media manager.
EXPLORE OUR WORK —
a curated selection of client projects
that showcase the strategy, creativity
and results behind our work.
We Know Your Industry
From local Ottawa businesses to global organizations, we work in every sector to deliver impactful results. With a B2B lens, we help brands open doors, get noticed, win trust, and stay relevant.
We Won’t Settle for Less than 5 Stars
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Our CAA brand was getting a little bit tired, a little bit old, and we had to find new ways of representing the oval that everybody knows. Excentric has been instrumental in helping us get to where we want to go.
JEFF WALKER CHIEF STRATEGY OFFICER CAA NATIONALExcentric has been instrumental in helping Sterigenics roll out our new Sotera Health corporate branding. We count on their expertise to work across all channels providing for a seamless brand story. We truly value Excentric as our trusted marketing partner.
AMIE E. CASSON DIRECTOR, GLOBAL MARKETING STERIGENICS, A SOTERA HEALTH COMPANYProfessional, thorough, and exceptional quality is how I would sum up the Excentric experience. The Horizant team is so appreciative for the strategic guidance and high calibre branding work that went into modernizing our corporate website.
LIA COLE COMMUNICATION AND MARKETING MANAGER HORIZANT SOLUTIONSThey are awesome. Creative, technical and excellent attention to detail. Many design firms are strong on great visuals and concepts but weak on implementation and nitty-gritty of SEO strategies. Not Excentric, excellent from concept through to technical implementation.
BRENDAN HARRISON PRESIDENT & CEO CAMCLOUDExcentric was fantastic to work with on our rebranding project. As a rapidly growing tech company, we needed a creative partner that could move quickly with us, and Excentric hit the mark. They delivered high quality design work that exceeded our expectations.
TRACY KING VICE-PRESIDENT OF MARKETING MARTELLO TECHNOLOGIESShortly after our new website launched, we experienced an increase in sales and revenue. Excentric listenedlistenedto our vision and completely transformed our website and branding to reflect a high end boutique professional services firm.
PAUL GAGNON CEO PORTAGE PERSONNELWorking with Excentric has been a very easy working relationship, despite the fact that there is a considerable distance with our association being based in the UK — it still works and it’s delivered results!
PAUL WYNNE DIRECTOR AND GENERAL MANAGER INTERNATIONAL IRRADIATION ASSOCIATION (iia)AWARDS + RECOGNITIONRecognized Globally for
Creative Excellence60 xAWARD WINNERS
