Excentric excels in both graphic design and branding. It’s what sets us apart from other creative agencies. Sure, there is no shortage of advertising agencies offering web design and print advertising services. However, graphic design and branding skills that are anything less than extraordinary will not produce the end product you need to stand out from the crowd.
The market is flooded with individuals and companies who are proficient in the use of graphic design and web design software. What they often lack is superior artistic talent. Victoria Adams, Principal – Creative Director, has a background in fine arts, graphic design and e-marketing. As the lead for Excentric, a small boutique creative agency, she handles art direction for all graphic design and web design creative concepts — ensuring the quality is second to none.
Before you select a graphic designer to help you establish your company brand, here are a few things to think about.
Consider your image
It’s impossible to overemphasize the value of great graphic design. It can enhance your company’s image. People form a first impression within seconds. A great graphic design will create the visual appeal you need to make an impression that will last.
Make sure you stand out from the crowd
This can be achieved through lower pricing, outstanding customer service, exceptional quality or a superior brand design. The design you choose can help define your company and make you unique. People respond to a positive brand. A great design can influence decisions and actually make people feel good about their choice.
Build a brand that is credible and professional
Your investment in a great graphic design will help convey credibility. People want to know that they are choosing a company that is trustworthy and professional.
Make sure your graphic design is consistent and resonates
Consider how you would like to present your company to the public. A great graphic design artist will translate this image into a beautiful design that will resonate with the public. With a single image, you can convey trustworthiness and professionalism more effectively than with multiple pages of written text.
Ensure that you use your graphic design consistently, always. This means using the same look and feel on all your printed marketing materials, from business cards to packaging, to advertising. You want your customers to have a consistent experience and to recognize your organization whether they are on your website, reading your brochure or passing a store sign. Your graphic design can help make you recognizable and memorable.
Design can tell a story
A great design can also communicate what your company does, even to people who have never heard of you before. Thoughtful design evokes the right image in customers’ minds. For example, well thought out graphic design and branding can communicate whether a company has a long tradition or is new on the market, the typeface and colour can suggest the type or nature of your business. Every element of your graphic design must be well thought out to convey the image you want to establish for yourself.
Good creative design can win you customers
A superior graphic design isn’t just about making your website look nice. Your design should also attract attention, engage and persuade. A professional graphic designer can help you achieve measurable results.
An initial investment in graphic design can pay off in dramatic ways
Giving adequate thought to your graphic design and image right from the start can save you money. Proper planning in the initial phases can help you avoid a complete overhaul of your graphic design when the initial one fails to create the proper effect. Sometimes companies go through this process multiple times before they hit on a winning design.
Remember that investing in a professional, high quality graphic or web design can set you up for success over the long term. The cost is no higher than making multiple design attempts that can also cost you dearly in terms of time and damage to your brand.
