New Brand Identity for Martello

HOW EXCENTRIC HELPED MARTELLO DEFINE THEIR BRAND IDENTITY IN RAPID GROWTH MODE

Challenge:

Founded in 2009, Martello Technologies is a private company headquartered in Ottawa, Canada with staff in Canada, the United States and France. Martello develops performance management solutions for unified communications (UC) systems, with a specialization in Mitel UC solutions.

The Martello marketing team was looking to complete a corporate rebranding, as it was expanding its existing product and service offering and merging with SD-WAN player Elfiq Networks. The rebranding effort was very important as Martello moves from positioning itself as a behind-the-scenes partner, to being client facing and more prominent in the industry. After completing a merger transaction, the company also needed a strong brand identity that conveyed its joint vision and offer to the market.

Solution:

Martello evaluated several creative/design agencies, but ultimately selected Excentric as their creative agency of choice for the brand redesign. Of all the agencies they interviewed, Excentric excelled in creative branding and was perceived as a “hands-on, no fluff, get it done” partner that would work efficiently with the team to meet the aggressive timelines.

With a short turn-around time, the Excentric team began with an on-site strategy session involving key Martello leadership team members. This session provided the f ramework upon which Excentric could build out messaging and positioning for the proposed website and supporting deliverables.

Excentric worked to preserve the history and pride behind the original Martello brand, while delivering a ref reshed look and feel to impart a contemporary visual identity for the future.

In addition to the branding exercise, Excentric developed new creative that simply and clearly communicates their product suite.

Visit poweringnetworkperformance.com to preview the new Martello logo and product branding.

Project Scope/Deliverables:

Strategy + Positioning
Brand Development
Product Naming + Branding
Logo Design
Stationery Package
Presentation Design
Social Branding
Trade Show Display
Website Design + Development

“Excentric was fantastic to work with on our rebranding project. As a rapidly growing tech company, we needed a creative partner that could move quickly with us, and Excentric hit the mark. They delivered high quality design work that exceeded our expectations — we are looking forward to collaborating with them again in the future.”

— TRACY KING, Director of Marketing, Martello Technologies