PORTAGE PERSONNEL WAS IN SEARCH OF CONSISTENT & PROFESSIONAL IMAGERY ACROSS ALL SOCIAL CHANNELS
Social media is a critical source of both potential clients and recruits for an employment agency. Portage Personnel wanted to update all of its social media pages to better reflect the company’s corporate identity and standardize the look and feel across all social media platforms. Portage Personnel also wanted the update to reflect its tagline and corporate value of putting the “human” back into human resources. The company wanted their online presence to leave a professional and high-end impression but at the same time reflect the approachable, friendly “boutique” nature of the company.
Excentric developed a sophisticated yet relaxed, casual design based on the Portage Personnel signature colour, a deep burgundy. Coordinated graphics were provided to Portage to easily upload and apply across all social media platforms. The result was a standardized, highly professional look across multiple platforms that projected the warmth and personal attention that Portage Personnel offers.