EXTRA — THE EXCENTRIC BLOG

To Blog Or Not To Blog

By Victoria Adams July 21, 2016 Blogging

close-up of chess pieces on a chess board
The Launch Of C2 Strategy
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Is It Time For A Brand Refresh?

FOR EXCENTRIC, THE DECISION WAS YES.

The reason? Without a blog, we would have no way to share what we’ve been up to. Through our blog, we will let you know about new creative we’re working on, a conference we attended, share a motivational quote, etc. However, we do expect that our blog posts will be sporadic because let’s face it, we are all busy and blog posts don’t write themselves.

We do not pretend to be blogging gurus so we will share some tips from the pros at Hubspot and Forbes. But you can be certain that we are experts in blog design and development and we can easily create a new stand alone blog for your company, or incorporate one into your current website.

Research shows that the more pages a site has, the more leads it gets. According to Hubspot, businesses with 401-1000 pages of content get 6x more leads than those with 51-100. In simple terms, the more you blog, the more leads you generate. More content means more form submissions, more email opt-ins, more quote requests, and ultimately, more sales.
— HUBSPOT

The Top 10 Benefits Of Blogging On Your Website

SOURCE: FORBES

1. Increases search engine traffic

2. Humanizes your brand

3. Supports your social media initiatives

4. Builds authority in your industry

5. Improves conversion rates

6. Helps generate inbound links

7. Helps you rank for long-tail search queries

8. Increases leads

9. Facilitates valuable discussion

10. Allows you to achieve ‘freshness’

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7 Blogging Bloopers Your Business Will Want to Avoid

SOURCE: HUBSPOT

1. Typos, typos, typos

2. No conversion points

3. No images

4. Rambling on and on (and on)

5. Sales-speak overload

6. Clickbait titles

7. Unprofessional content

NEED HELP SETTING UP A BLOG FOR YOUR COMPANY?

Contact us, we can get you started.

posted by Victoria Adams , PRINCIPAL + CREATIVE DIRECTOR
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